Thursday, March 7, 2013

Facebook exec's new book urges women to 'lean in'

NEW YORK (AP) ? For a book that has yet to be released, Sheryl Sandberg's "Lean In" ? part feminist manifesto, part how-to career guide ? has got a lot of people talking.

In the weeks leading up to the book's March 11 release, pundits and press hounds have been debating its merits. New York Times columnist Maureen Dowd called Sandberg a "PowerPoint Pied Piper in Prada ankle boots," and countless bloggers have suggested that Facebook's chief operating officer is the wrong person to lead a women's movement.

"Most of the criticism has to do with the position she is coming from," said Susan Yohn, professor and chair of Hofstra University's history department.

Sandberg, 43, hopes that her message of empowerment won't be obscured by the lofty pedestal from which she speaks. But is the multi-millionaire with two Harvard degrees too rich to offer advice? Too successful? Does her blueprint for success ignore the plight of poor and working-class women? Does the book's very premise blame women for not rising to top corporate positions at the same rate as men?

And just how big is her house?

The questions keep coming largely because few people have actually read the book. But in it, Sandberg seems to have foreseen much of the criticism. The book acknowledges that critics might discount her feminist call to action with an easy-for-her-to-say shrug.

"My hope is that my message will be judged on its merits," she writes in the preamble.

Sandberg recognizes that parts of the book are targeted toward women who are in a position to make decisions about their careers. Still, she writes, "we can't avoid this conversation. This issue transcends all of us. The time is long overdue to encourage more women to dream the possible dream and encourage more men to support women in the workforce and in the home."

Published by Alfred A. Knopf Inc., "Lean In: Women, Work and the Will to Lead" will be launched Thursday with a reception in New York City hosted by Mayor Michael Bloomberg and Arianna Huffington.

It's true that Sandberg is wealthy. She also has a supportive husband. Mark Zuckerberg is her boss. And, yes, her home is a 9,000 square-foot mansion in Menlo Park, Calif.

But as a woman in Silicon Valley, Sandberg hasn't exactly had it easy, and her tale shows she's no armchair activist. After all, not many women would march into their boss' office and demand special parking for expectant mothers. But Sandberg did just that when she worked at Google. Company founders Larry Page and Sergey Brin complied.

After Sandberg moved to Facebook in 2008, she became even more outspoken on the issues facing women in corporate America. At a time when other executives, male or female, have largely stayed quiet, Sandberg has delivered speeches on topics such as "Why we have too few women leaders."

And she's no workaholic. In an age of endless work hours, Sandberg is famous for leaving the office at 5:30 to spend time with her family. She does admit, however, to picking up work once her kids have gone to bed.

Of the many inspirational slogans that hang on Facebook's walls, her favorite asks "What would you do if you weren't afraid?" ''Lean In" is about pushing past fear.

"Fear is at the root of so many of the barriers that women face," she writes. "Fear of not being liked. Fear of making the wrong choice. Fear of drawing negative attention. Fear of overreaching. Fear of being judged. Fear of failure. And the holy trinity of fear: the fear of being a bad mother/wife/daughter."

Sandberg peppers the book with studies, reports and personal anecdotes to back up her premise ? that for reasons both in and out of their control, there are fewer woman leaders than men in the business world and beyond. For example, the Fortune 500 has only 21 female CEOs. Sandberg is among the 14 percent of women who hold executive officer positions and the 16 percent of women who hold board of director seats, according to Catalyst.org.

For minority women, the numbers are even bleaker. Women of color, she writes, hold just 4 percent of top corporate jobs and 3 percent of board seats.

"A truly equal world would be one where women ran half our countries and companies and men ran half our homes. I believe that this would be a better world," she writes. "The laws of economics and many studies of diversity tell us that if we tapped the entire pool of human resources and talent, our collective performance would improve."

At less than 200 pages, plus a good chunk of footnotes, "Lean In" does not purport to be the end-all solution to inequality. It deals with issues Sandberg sees as in women's control.

"Don't leave before you leave" is one of her catchphrases, aimed at successful women who gradually drop out of the workforce in anticipation of children they may someday bear. "Make your partner a real partner" is another. She says everyone should encourage men to "lean in" at home by being equal partners in parenting and housework.

"Lean In" is, by and large, for women who are looking to climb the corporate ladder (which Sandberg calls a jungle gym), and ideally their male supporters. She hopes it's the start of a conversation. To that end, Sandberg plans to donate all of the proceeds to her newly minted nonprofit, LeanIn.org.

Sandberg's book shares personal details that reveal a fair share of stumbles and lesser-known tidbits. Did you know she was an aerobics instructor in the 1980s ?big hair, silver leotard and all? The book paints a picture of an exceptionally successful woman who admits to lacking confidence at various points in her career.

Sandberg writes about the "ambition gap" between men and women in the workplace ? that while men are expected to be driven, ambition in women can be seen as negative. She writes about parents' gender-based approaches to child rearing that teach girls to be "pretty like mommy" and boys "smart like daddy," as she's seen on baby onesies sold at Gymboree.

And she writes about "feeling like a fraud" ? that insidious notion, felt largely by women but men as well, that success is due not to her own merit but to some sort of gross oversight or accident.

Sandberg's book comes half a century after Betty Friedan's "The Feminine Mystique," which identified "the problem that has no name" among largely white, suburban housewives who felt unhappy and unfulfilled in their roles at home. Friedan, too, was criticized for focusing on a privileged swath of womankind.

"Lean In" is a call to action to make it easier for women to become leaders. It's a call for women to take space at the table, raise their hands, speak up and step up. It's a personal account of a woman who, through a mix of talent, luck and ambition, but also with plenty of internal and external obstacles along the way, managed to do that.

Feminist icon Gloria Steinem, whom Sandberg thanks in the acknowledgements and cites as inspiration, praises "Lean In" on her Facebook page, saying that it "addresses internalized oppression, opposes external barriers that create it and urges women to support each other to fight both."

She adds that even the book's critics "are making a deep if inadvertent point: Only in women is success viewed as a barrier to giving advice."

___

Follow Barbara Ortutay on Twitter at https://twitter.com/BarbaraOrtutay

___

Online:

Lean In the nonprofit: www.LeanIn.Org and facebook.com/leaninorg

Video of Sheryl Sandberg's 2010 TED talk that is the basis of her book: http://www.youtube.com/watch?v=18uDutylDa4

Source: http://news.yahoo.com/facebook-execs-book-urges-women-lean-083717984--finance.html

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Martha on Macy's trial: 'It's terribly important that we don't lose'

By Scott Stump, TODAY contributor

Martha Stewart spoke out Wednesday for the first time since testifying in her court battle with Macy's.

On TODAY, she recounted telling?Macy's Chief Executive?Terry Lundgren in 2011 that she was forming a business relationship with rival J.C. Penney Co.

Lundgren, she said, hung up on her.?

"Terry Lundgren is the consummate CEO,'' Stewart told Matt Lauer. "He is an excellent businessman. He should be able to discuss business in a business-like fashion. Hanging up on a woman ? businessperson ? I think was rude and not right.''

Lundgren has not spoken to Stewart since that conversation, and Stewart told Lauer that he would not speak to Stewart's daughter after she reached out to him. Now, Macy's has sued Martha Stewart's company for breach of contract.

"He would not speak to anybody involved, and that's kind of wrong,'' Stewart said.?

Lundgren testified on Monday that he hung up on her after she told him about the deal only one night before it became public.?

"I was completely shocked and blown away," Lundgren said. "I was literally sick to my stomach."

J.C. Penney announced on December 7, 2011, that it would launch Martha Stewart boutiques in about 700 of its department stores in 2013. Macy's, which was one of the first companies to do business with Stewart's company after her 2005 jail stint for obstructing justice and lying to federal investigators about a stock trade, claims it has the exclusive right to sell her products in specific categories.?

The lawsuit comes in the midst of reports that Stewart's company, Martha Stewart Living Omnimedia, has reported a loss of $56 million in the last year and laid off 12 percent of its staff.?

"It's terribly important that we don't lose a case like this,'' she said.?

Stewart believes that her agreement with J.C. Penney will not affect the sales of her company's products at Macy's.?

"Really and truly we thought it would be good for Martha Stewart Living Omnimedia to be able to build 700 stores for the showcasing of Martha product,'' she said. "I think our product is so strong at Macy's that (the J.C. Penney contract) will not hurt that at all. We are there for the Macy's consumer. We want to be where the consumer needs and wants us.''?

The dispute should have never reached this point, according to Stewart.?

"It should definitely have been resolved,'' she said. "It is a contract dispute. In our contract, we are allowed to have a store-within-a-store, or a Martha store (at J.C. Penney). That's what we were planning to do."?

"What's best for her stockholders is for her company to prosper and thrive and have their profits increase, but the way she's going about doing it, I think in the end, is not going to be good for her brand or her company," Michael Stone of Beanstalk Group Global Branding told TODAY.?

In her court testimony on Tuesday, Stewart claimed that sales of her brand had grown "static'' at Macy's and that she was hoping the business would exceed $400 million a year instead of the $300 million business it has done. Lundgren claimed in his testimony that sales of Martha Stewart products at Macy's grew 8 percent last year and that it will "continue to highlight the brand" in stores. ?

"I think I did all right (on the stand),'' Stewart told Lauer. "It's a very difficult thing to sit there for four hours and be asked complicated, convoluted questions. I think I understood most of the questions and answered them fairly and honestly."?

More:?Martha Stewart in middle of giant retail tug-of-war?
Martha Stewart defends J.C. Penney deal

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This story was originally published on

Source: http://todaynews.today.com/_news/2013/03/06/17208569-martha-on-macys-trial-its-terribly-important-that-we-dont-lose?lite

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Wednesday, March 6, 2013

ChargeCard pocket iPhone charger starts shipping, we go hands- and wallets-on

Image

Perhaps we all bemoaned the death of the 30-pin dock connector accessories a little prematurely. Apple may be moving away from the technology in a huge way, but it seems the category's got a little juice left in her after all. On the back of a successful Kickstarter campaign last summer (raising a bit more than three times its proposed $50,000), the duo behind ChargeCard took their iPhone charger on the road to Las Vegas in January. Roughly half a year after hitting its goal, the product has finally started shipping, with one of the units making its way to our desk just this week.

The ChargeCard's clever it its simplicity, a credit card-sized device made from ABS (think: Lego) plastic. A little rubberized arm lives in the center of the thing, unfolding and plugging into a USB port. One edge of the card, meanwhile, fits into your iPhone's port (assuming, of course, that you're not one of those fancy pants iPhone 5 owners, you big shot, you). And, well, that's pretty much all there is to the thing.

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Source: ChargeCard

Source: http://www.engadget.com/2013/03/05/chargecard/

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Monday, March 4, 2013

The Ocarina of Time Travel, Extra Dimensions, And Branching Universes

Screenshot from Ocarina of Time

Screenshot from Ocarina of Time

One of the most critically acclaimed videogames of all time had a core mechanic that bends everyday physics. Borrowed and adapted to countless tales of science fiction, the time travel in The Legend of Zelda: Ocarina of Time was fairly novel for a videogame. It allowed us to age or regress the protagonist, Link, seven years in an instant, depending on the task. This clever game mechanic didn?t have to answer to the laws of physics in a world of fairies and magic. But amid the pots and potions, can we actually make scientific sense out of the past and future Hero of Time?

A Link In The Past

27 years ago this month, Nintendo brought us a boy with a fairy and a world in dire need of saving (and small keys). In The Legend of Zelda: Ocarina of Time (OoT), we see Link battle both as a boy and a young man with the aid of the time-warping Master Sword. After slaying a one-eyed spider, a fire-breathing lizard, and an electrified jellyfish, Link returns to the Temple of Time and removes the blade. Doing so instantly transports him to the Sacred Realm, where his body and mind slumbers for seven years. Upon awakening, he returns to the kingdom, Hyrule, and finds it transformed. Unsurprisingly, that shifty-looking thief from the game?s beginning has ruined everything.

In physics, time travel is possible, but only if you want to go into the future. It turns out that if you go fast enough, time dilates, or expands, for others relative to you. For example, if you were travelling in a spacecraft going 99.9999999% the speed of light, you could travel for 16 hours at this speed and find that the universe around you has aged 40 years. If you go fast enough, you can fling yourself far into the future.

Backwards time travel is another story. Unless we can develop warp drives or learn how to take advantage of wormholes and circumvent the many potential paradoxes, it looks as though the past will remain the past, and never a potential present.

But even with a scientifically accurate tweaking of time, what we see in OoT is still an oddity. It is true that if you travel fast enough, you can bound into the future. Relativity does not only affect space, however, it affects you. You actually age more slowly while traveling at relativistic speeds. So when Link yanks the Master Sword, King Arthur-style, from the pedestal we must not be seeing relativistic travel.

We can get around the perils of time travel if we take a look at what we know about OoT. When Link pulls out the Master Sword, he is spirited away to the Sacred Realm, where he is told he has been in stasis for seven years. At first this seems like a jump into the future, but Link is also told that seven years have passed in Hyrule. Link was too young (and presumably to weak) to stop the rise of evil in Hyrule, so he was sequestered until he was ready. Though nearly everything in Ocarina of Time implies it, Link does not rapidly travel forward in time, he instead lives normally through it.

This does leave one possibility for what we see in Ocarina: extra dimensions.

The Nintendo 64th Dimension

String theory in pop culture is usually shorthand for ?something really complicated.? It?s true; string theory is at the forefront of resolving numerous mysteries in physics, even though it has little empirical evidence to support it. But it does make some fascinating assertions. According to the math, and in order to jive with quantum mechanics, string theory asserts that we live in a universe of many dimensions, not just four. We can do some asserting of our own and suggest that perhaps the Sacred Realm of OoT resides in one of these elusive dimensions. What better place to cloister the Triforce?

It isn?t a crazy assertion either. In the classic book Flatland, the author describes what it would be like for a strictly two-dimensional creature to experience the third dimension (you can watch Carl Sagan describe this brilliantly here). The third dimension is inhabited by 3D beings, but is completely invisible to the simple 2D creatures. They cannot even dream of what an extra dimension looks like. Similarly, if Link were plucked from above into a higher dimension, it would be as if he simply vanished from the universe and returned seven years later.

So, a young Link grasps the hilt of the legendary sword and pulls, causing him to be snatched into another dimension. He resides there until he is ready to take on the evil Ganondorf and is then plopped back into 64-bit reality. It?s not exactly scientifically accurate, but it isn?t magic either.

Extra dimensions solve the problem of how Link becomes a man, but not how he returns to his youth.

Unfortunately, we do have to resort to magic for backwards time travel. Because of the many logical paradoxes and physical impossibilities, adult Link?s transformation into child Link is fantasy. But if it were possible, one way to explain Link?s retention of his memories and items backwards through time is the theory of temporal merging, crafted to resolve logical paradoxes. Upon returning to the past, adult Link merges with his original timeline. He assumes his child body but retains everything else. It would be as if the universe is sorting itself out and preventing paradoxes.

As the recent publication of the Hyrule Historia points out, tweaks of time play a big part not just in Ocarina of Time, but also in the larger Zelda universe. In fact, there are three distinct timelines in which Link is slashing skulltulas. But unlike backwards time travel, this branching timeline isn?t just interesting, it?s theoretically possible.

Like Branches On The Deku Tree

The official establishment of three timelines in the Zelda universe was a direct result of the actions at the end of Ocarina of Time. One timeline follows what Link does after he is sent back in time to warn Princess Zelda about Ganondorf, leading to the events of Majora?s Mask, and the other follows Princess Zelda after she sends Link back, leading to the events of Wind Waker. By sending Link back in time to change the past at the end of OoT, Princess Zelda adds a whole new branch to the universe. Amazingly, we have theories that say it could really happen.

A branching universe is one of the few possible explanations for the paradoxes we get from time travel and the mysteries of quantum mechanics. Specifically, a universe with separate, branching timelines gets around a temporal paradox, where one is logically locked out of time travel. For example, the grandfather paradox occurs if you were to travel back in time and kill your grandfather. If you kill him in the past, you couldn?t exist in the future, and therefore couldn?t have travelled back in time and killed him in the first place. Parricide aside, paradoxes make the whole idea of wading against time?s current logically impossible.

To get around illogical loops, theoretical physicists came up with the ?many worlds? interpretation of the universe. The theory posits that time does not have a single unfurling trunk but many braches, where each possible future rests. Such an idea can resolve mind-bending problems like the one of Schr?dinger?s poor cat, both alive and dead until you observe him. The many worlds theory would state that the cat is both alive and dead, with each outcome in a separate branch of the universe, and both equally real. When we open the box to find a purring kitten, we simply happen to be in the branch where the kitten lives. The other branch has a more somber reality.

When Link is sent back to his childhood, there remains a past where he grows up and defeats Ganondorf, as he did in OoT, because that has been established in the future. However, once the returned Link warns Princess Zelda of Ganondorf?s evil, another timeline springs up. Zelda?s decision to send Link back in time splits the universe. Link is shot between temporal braches, which is way cooler than any transforming mask or incessant fairy. The only way to maintain the idea that separate Zelda games could have followed OoT is the invoking of a theory meant to resolve the loftiest ideas in quantum mechanics.

One of most revolutionary installments in gaming history is better understood with time travel and string theory and extra dimensions, themselves all having footholds in this earthly realm. If that isn?t yet another reason to praise The Legend of Zelda: Ocarina of Time, I don?t know what is.

The next time you hear a physics professor say, ?Hey listen!? perhaps you should.

Images: Screenshot from Nintendo 64 title; Emblem of The Legend of Zelda by Jesmar.

Source: http://rss.sciam.com/click.phdo?i=cb343f6c889c0d1276ad3b09a04f86b1

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Spending cuts seem here for good

President Barack Obama gestures as he speaks to reporters in the White House briefing room in Washington, Friday, March 1, 2013, following a meeting with congressional leaders regarding the automatic spending cuts. (AP Photo/Carolyn Kaster)

President Barack Obama gestures as he speaks to reporters in the White House briefing room in Washington, Friday, March 1, 2013, following a meeting with congressional leaders regarding the automatic spending cuts. (AP Photo/Carolyn Kaster)

WASHINGTON (AP) ? The spending cuts are here to stay if you believe the public posturing Sunday.

The Senate's Republican leader Mitch McConnell called them modest. House Speaker John Boehner isn't sure the cuts will hurt the economy. The White House's top economic adviser, Gene Sperling, said the pain isn't that bad right now.

So after months of dire warnings, Washington didn't implode, government didn't shut down and the $85 billion budget trigger didn't spell doom. And no one has a tangible proposal for rolling back those cuts.

"This modest reduction of 2.4 percent in spending over the next six months is a little more than the average American experienced just two months ago, when their own pay went down when the payroll tax holiday expired," McConnell said.

"I don't know whether it's going to hurt the economy or not," Boehner said. "I don't think anyone quite understands how the sequester is really going to work."

And Sperling, making the rounds on the Sunday news shows, added: "On Day One, it will not be as harmful as it will be over time."

Both parties cast blame on the other for the automatic, across-the-board spending cuts but gave little guidance on what to expect in the coming weeks. Republicans and Democrats pledged to retroactively undo the cuts but signaled no hints as to how that process would start to take shape. Republicans insisted there would be no new taxes and Democrats refused to talk about any bargain without them.

"That's not going to work," said Sen. Kelly Ayotte, R-N.H. "If we're going to increase revenue again, it's got to go to the debt with real entitlement reform and real tax reform when you actually lower rates. ... I'm not going to agree to any more tax increases that are going to go to increase more government."

All of this comes ahead of a new, March 27 deadline that could spell a government shutdown and a debt-ceiling clash coming in May.

Boehner said his chamber would move this week to pass a measure to keep government open through Sept. 30. McConnell said a government shutdown was unlikely to come from his side of Capitol Hill. The White House said it would dodge the shutdown and roll back the cuts, which hit domestic and defense spending in equal share.

"We will still be committed to trying to find Republicans and Democrats that will work on a bipartisan compromise to get rid of the sequester," Sperling said.

Obama has phoned lawmakers but it isn't clear to what end. Boehner and McConnell said they had a productive meeting with Obama on Friday, but it didn't yield a deal.

"Well, no one can think that that's been a success for the president," said Mitt Romney, Obama's unsuccessful rival in November's election. "He didn't think the sequester would happen. It is happening."

Obama and the Republicans have been fighting over federal spending since the opposition party regained control of the House of Representatives in the 2010 midterm elections. The budget cuts were designed in 2011 to be so ruthless that both sides would be forced to find a better deal, but they haven't despite two years to find a compromise.

The $85 billion in cuts apply to the remainder of the 2013 fiscal year, which ends Sept. 30. But without a deal they will continue slashing government spending by about $1 trillion more over a 10-year period.

McConnell spoke to CNN's "State of the Union." Boehner was interviewed on NBC's "Meet the Press." Sperling appeared on ABC's "This Week," NBC and CNN. Ayotte appeared on ABC. Romney was a guest on "Fox News Sunday."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/89ae8247abe8493fae24405546e9a1aa/Article_2013-03-03-Budget%20Battle/id-9246d02fa304499d82c6205e115130f5

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Sunday, March 3, 2013

One City, One Story Author To Speak at PCC - News - Pasadena ...

As part of the City of Pasadena?s 11th annual celebration of its ?One City, One Story? program, Pasadena City College will host author Karen Thompson Walker on Thursday, March 14, from 10 a.m. to noon in Creveling Lounge.?

The author will share her experiences writing The Age of Miracles, a New York Times bestseller and this year?s selection for Pasadena?s ?One City, One Story? community reading celebration.

Described as luminous, haunting, and unforgettable, The Age of Miracles is a coming-of-age story about a girl and her family dealing with the normal, everyday struggles while simultaneously experiencing an era of global uncertainty.

This is Thompson Walker?s first book. She began writing it when she still worked as a book editor. Born and raised in San Diego, Thompson Walker studied English and creative writing at UCLA. She is the recipient of the 2011 Sirenland Fellowship as well as a Bomb Magazine fiction prize.

This event, sponsored by the PCC English Division and Shatford Library, is free and open to the public. All faculty, students and staff are invited to come.
?

Release Date: 03/01/2013
Contact: Juan F. Gutierrez , Director, Public Relations
Phone: (626) 585-7315
Email: jfgutierrez@pasadena.edu

Source: http://www.pasadena.edu/news/newsitem.cfm?id=4831

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