Email Deliverability for App Developers
The sad truth is, your recipients won?t always open and read your email. Based on a report by ReturnPath, an email intelligence company, the business-to-consumer email deliverability rate plunged sharply during the second half of 2011. Only about 70% of emails were delivered straight to a recipient?s inbox. About 8% went to the spam and junk folders, while 15% was blocked by ISP-level filtering.
ReturnPath also outlined three main causes behind the current state of the email deliverability rate:
First, consumers simply don?t have a good impression of marketers who send them emails.
Second, ISPs are getting stricter when it comes to filtering and blocking certain emails.
Third, consumers are suffering from information overload. Hence, they would either unsubscribe or fail to open emails.
The good news is, email senders can make use of reliable techniques to boost email performance. Here are three of them.
Avoid Getting on the Blacklist
Even emails from reputable companies arrive in spam and junk folders. This is mainly due to ISPs that implement stricter email filters to fight spammers and possible fraudulent accounts.
Here are Some Ways to Avoid this Problem:
1) Implement a double opt-in to verify every email address on your contact list. You can send double opt-in messages from a separate domain and IP address. This serves as a security blanket both for you and your recipient.
2) Take a proactive step to avoid getting your email address blacklisted by asking users or subscribers to add your address to their contact list. This is known as whitelisting and it helps establish your company as a trusted email sender.
3) Avoid including spammy words and phrases such as the following: free, guarantee, opportunity, win, get rich quick, and check cashing services. Emails containing these terms are automatically flagged as spam.
Use Reputable Email Marketing Services
SendGrid email delivery services and other similar email marketing services are ideal for organizations of all sizes. These companies offer robust and fast support for custom email systems, real-time analytics and anti-blocking features. Well-established companies also adhere to online privacy laws and thereby maintain good relationships with ISPs and email providers. They can help you increase email deliverability by getting around common spam filters and keeping you off blacklists.
Send Relevant and Fresh Content
Online users are so overwhelmed with data that they tend to be picky when it comes to email subscriptions. The challenge is to keep existing users and attract new ones. The solution is simple: send them meaningful messages in a timely manner. But don?t let the simplicity of this fool you. While it?s easy to track your email deliverability rate, it?s difficult to monitor exactly what type of content gets the best response rate or open rate.
It?s safe to start with relevant and useful messages customers can directly respond to. Or you can solicit customer feedback and conduct surveys for a more targeted content.
Email is still a powerful communication tool marketers put their trust in. Make it more effective improving your email deliverability rate.
Featured images:
Jonathon Blocker is familiar with exactly what it takes to increase email deliverability rates and the methods that are involved. Jon searches for app email deliverability to find further information on emails and to receive quality services.
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App development firm?Lemon Labs?just?released a new iOS application aimed at mobile developers in need of tracking their app downloads and other metrics while on the go. The tool, which uses the appFigures API, offers an alternative to services like App Annie, Distimo?or even?appFigures‘?own website – none of which?today offer their own native mobile experiences. AppFigures, for those unfamiliar, is a popular service for taking data from iTunes Connect, Google Play and other app stores, and putting it into a more usable format for developers. Lemon Lab’s new app, “Check for appFigures,”?solves the problem of having to browse the appFigures desktop-sied website using an iPhone, by bringing key statistics to a downloadable iOS application. The app offers a clear and simple overview of importnat metrics like app downloads, updates, and sales. It also allows developers to quickly see these figures for various date ranges, including “all time,” “last 24 hours,” and 1, 3, 6, 9 or 12 months. The app includes not just the numbers, but charts, too. Lemon Labs co-founder and CEO Tomas Dirvonskas, who runs the Lithuania-based firm, tells us that the app was built out of personal need. “We ourselves use appFigures, and got tired of looking at the full site via iPhone when tracking downloads of the apps,” he says. “So as appFigures have open APIs, we just built a tool for ourselves and put a small price tag on it.” The app makes all these stats available for a one-time fee of $3.99,?Dirvonskas says, which is for lifetime access to these numbers. NY-based AppFigures.com, meanwhile, offers developers tiered pricing for based on how many apps developers track. AppFigures’ co-founder Ariel Michaeli?also vouches for the app via blog post, calling the Check app “as beautiful as it is simple,” and noting how easy it is to swipe between the various screens. Although the app itself is iOS-only, it’s capable of aggregating data from the Apple App Store, Google Play and Amazon, which is an advantage over the platform-specific iTunes Connect app, for instance. Developers will need an account with AppFigures to use this app, obviously. Those who do can then download the app?here on iTunes.