NEW YORK ? The Surface tablet is Microsoft?s first venture in the hardware business, beautifully designed and graced with the highly capable Windows 8 operating system, are these tablets really the iPad killer we thought they were or are they just overhyped niche tablets trying to be many things at the same time? Well, analysts have shared their thoughts on how the Surface RT is performing on the market but so far, things are not looking as good as we had hoped.
According to numerous analysts, sales of the Microsoft Surface RT is not as impressive as they have initially predicted no thanks to the continuously growing sales of Apple?s iPad tablets which are powered by the Cupertino company?s iOS platform, the reason being? Microsoft is selling its tablet in the same price point that Apple is selling its 10-inch iPads but the Windows RT?s application portfolio ? despite the growing number of apps ? is still lacking while the iOS platform?s maturity in that regard is apparent and [like always] Apple has a massive loyal customer base, the iPad is already leaps and bounds ahead of the competition.
Another thing worth mentioning is that prospective Surface buyers are actually holding out their purchases for the Microsoft Surface Pro instead of the Surface RT since the latter is not competitively priced and its??well endowed? brother packs a full-fledged Windows 8 operating system under its hood as well as a full high-definition display and an Intel Core i5 processor [as opposed to the ARM-based Tegra 3 from Nvidia] which enables the system to run legacy applications, ultimately turning the device into a super tablet that the iPad can only dream to be.
Ahead of the Surface Pro?s release date, Brent Thill of UBS Research told CNET that Microsoft has probably only sold about a million units of its Surface RT tablet which lead him to comment that the Surface RT ?is a consumer device with [fourth-quarter] sales suffering from the difficult ?iPad?compare and narrow distribution? and speaking of narrow distribution, it is only possible to purchase your own Surface tablet via Microsoft?s official online portal and very few brick and mortar retail stores which lessened the software maker?s chance of selling more of its Windows-powered tablets,?some online retailers are offering the Surface RT tablet but with a ?higher-than-the-already-expensive? price tag.
As stated by CNET?Thill did mention that the Surface Pro is ?more promising?, as a matter of fact, he even went as far as to say that he sees it ?[Surface Pro] as an ?alternative to the iPad?. As for Microsoft?s fiscal 2013?Thill estimates that Surface sales will increase to 2.5 million units and for fiscal 2014, he?s expecting to witness 8 million Surface tablets fly off store shelves.
There?s a huge demand for full personal computing experience and consumers are always looking for something new, the upcoming Surface Pro is meant to deliver that full PC computing experience ? albeit in an insanely portable package, it?s definitely not the end of the line for the Surface, we?re pretty sure that the big numbers Microsoft has been aiming for will be fulfilled by the Surface Pro, if Apple has its loyal band of iOS followers then Microsoft has its monstrous Windows fanboys ? er, ?fan base?.
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Source: http://www.popherald.com/2013/01/14/microsoft-surface-tablet-sales-q412-22944.html
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